APPAREL
BRANDING
HOME
WEB DESIGN
CONTACT & ABOUT
A Site Built to Showcase Movement, Not Just Moments
✦ Overview
Fredrick Coleman is a Tampa-based photographer with a sharp eye for live events, high-energy sports moments, and timeless portraits. The challenge? Creating a site that not only acted as a digital portfolio but also captured the energy and professionalism of Freddie’s work. The result is a clean, responsive WordPress site that balances visual impact with ease of use, showcasing everything from weddings to graduations and action-packed games.
Goals & Direction
Freddie approached the project looking to:
Increase visibility and local reach online
House his growing portfolio in a clean, categorized format
Offer a direct line for inquiries and bookings
Create a brand identity rooted in simplicity, contrast, and clarity
From the get-go, we knew the photos needed to do the heavy lifting; but the platform had to frame them in a way that made navigating different service types intuitive and engaging.
Design & Development
Platform:
WordPress
Pages:
Home, About, Contact, Gallery Sections
Core Features:
- Responsive layout for desktop and mobile
- Interactive image sliders and gallery lightboxes
- Custom logo and classic brand identity system
- SEO setup to improve local discoverability
- Contact form for seamless client outreach
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Gallery Experience
Instead of lumping all work into one giant scroll, I divided the portfolio into clearly labeled galleries by service type. Each gallery loads dynamically and encourages interaction, adding life to what could have easily felt like a static photo dump. The sports and event galleries in particular feature high-contrast visuals and slider animations to emphasize the movement and immediacy of Freddie’s shots.
BRANDING
The site leans into a minimalist, high-contrast aesthetic that gives each image space to stand on its own. The logo and color palette were created specifically for Freddie Coleman Photography, to bring a series of high contrast colors that blended well with numerous photo filters and backgrounds. It's simplistic in its shape, by drawing from icons usually found in a digital camera menu. The colors were taken directly from the golden sunsets and afternoons of Florida as these mark typically "good" times to shoot photography.
CONCLUSION
The Freddie Coleman Photography website is more than just a digital gallery — it’s a thoughtfully designed platform built to support growth, reflect the energy of the work, and provide a seamless experience across all devices. From branding and structure to responsiveness and interactivity, every element was crafted to enhance visibility, improve engagement, and convert visitors into clients. With a clean design, dynamic galleries, and a clear path to contact, the site now serves as a professional anchor for Freddie’s business and a strong foundation for continued success.